EYELASH EXTENSION: THE NEW ERA OF MEN-HANCEMENT

Here’s what to know and why you should have one now!

Man habitually sacrifices his life to his purse, but he sacrifices his life to his vanity.-Miguel de Unamuno 

As the time goes on, this quote has become more true to the lives of men who are no longer confined behind traditional masculinity. 

Though women are often associated with vanity, this mindset is fading slowly as male beauty is now equally emerging. Males are increasingly conforming to particular beauty standards and are more sensitive to cosmetics, which enable men to improve their appearance. 

There's nothing wrong with being concerned about men’s personal hygiene and physical appearance, especially in the age of Instagram, Facebook, Tiktok,  and other social media platforms where physical appearances are everything. 

Let us take a look at the latest trend in the male grooming industry and what’s in it.

Men's Attitudes Toward Grooming Have Changed Significantly

One of the great consumers of male beauty industry are men who are indirectly called as metrosexuals,a word coined in 1994 by the cultural commentator Mark Simpson, describing a man of ambiguous sexuality, who is especially meticulous about his grooming and appearance, typically spending a significant amount of time and money on shopping as part of his living in or within easy reach of a metropolis where all the best shops, clubs, gyms and hair stylists are.Thanks to players like David Beckham and Christiano Ronaldo, the growth of the metrosexuals was documented in the late 1990s and early 2000s. They were regarded as image-conscious men who weren't afraid to spend time on their appearance or purchase cosmetic items. In the age of social media, the term metrosexual has evolved into “spornosexual” which pertains to young lads who turned to transforming their bodies into more buff as a way of feeling valuable to society.

 According to Euromonitor,2018, 56% of American males admitted to using a foundation, concealer, or BB [beauty balm]  cream at least once in a while . It was a significant shift in consumer perception.Image resource: https://bit.ly/3oF4yhC

Despite the fact that the beauty industry is mostly focused on services for women, men are  increasingly inclined in physical grooming such as hair coloring, waxing, spray tans, nail polish, facial care and other aesthetic procedures. Furthermore, an increase in the number of men's salons is fueling demand for male products and services all around the world. Aside from that, some male market players are developing new innovations such as shavers and razors, by incorporating new performance features based on cutting-edge technology. It's hardly unexpected that the men's grooming and beauty market grew significantly over the years, and has continued to develop consistently.

According to the economic research market, in 2020 alone,the worldwide male grooming products market has an estimated worth of $69.8 billion. Male grooming habits have shifted in recent years, with a greater emphasis on personal appearance, attire, and beauty treatments. Shaving creams, deodorants, aftershave colognes, and shampoos were the only male grooming goods available previously. However, as males become more individualistic in their style development, a variety of goods have been developed specifically for them. These goods include moisturizers, facial creams, face masks, and anti-aging products, as well as cosmetics such as bronzers and concealers, even cosmetic procedures.

Men who are into good grooming are now getting drawn to eyelash extensions. Image resource: https://bit.ly/3BeHAmp

With the rise of image-conscious men who are increasingly investing in grooming goods and the growing influence of celebrities and influencers, the eyelash extension industry has also opened its doors to the male market. Eyelash extensions are no longer just for women anymore. Men and many people, regardless of gender, are drawn to the concept of having longer and fuller lashes.

Generally speaking, most men, like women, love to be good looking. Beautiful eyes catch people's attention right away and serve as one of our business cards. 

Hey handsome! Why should you consider having an eyelash extension?

1. Male Aesthetics. Eyelash extensions can lift the face and make men appear more young by adding volume to the natural lash line. It's no secret that long, thick eyelashes are prized by society beauty standards, and with eyelash extensions may improve natural male beauty without the use of other cosmetics.
2. Supports Career Drive. Would you believe that interviewers prefer good-looking applicants, therefore good-looking persons have a better chance of securing a job even if the position does not need public contact. Attractiveness is an advantage for males for any type of job.

         While the majority of men are in the higher positions and taking lead roles,           they face a considerable amount of people under their wing and make                 corporate decisions on their own. Imagine a boss in a boardroom aiming to close a deal with high profile business investors.While staring the eye of other people, a good set of eyelash extensions can definitely make a statement and bring out a strong persona in every man, right? Surely, anyone who’ll be stared with flashy eyes will be convinced to say yes to the business proposal.  

Also, working in the entertainment industry always demands a perfect glam look. Fans love to keep pictures of their idols. On every show and red carpet, cameras are everywhere and would snap at every angle so make sure that your eyelashes extensions are on fleek.

     3. Boosts Morale. Achieving a neat look and earning compliments from the             people around you feels good, brings self confidence and life changes.                 Being appreciated motivates a person to take action to accomplish their               work and personal goals. A pleasing image paired with great eyelashes                would be a perfect idea. 

What are possible impressions if you have an eyelash extension?

While some men are hesitant to try the unconventional beauty treatments that are labeled as “girly”, we found some male YouTubers who have the guts to break the stereotype and share their experience of having an eyelash extension. Here are their testimonies:

Luis and Steven’s eyes before and after lash extension. Notice the significant change in their looks.  Image resource: https://tinyurl.com/2p9yj7hh

“I did feel a little bit more confident on my eyelashes”-Keith, BuzzFeed Content Creator

BuzzFeed’s Luis and Steven have shared their experience of availing and gathering some impressions from their co-workers after their eyelash extensions were done. While new to the procedure, Luis shared that he looked like anime with lovely eyes after the eyelash extension procedure while Steven’s girlfriend was also envious of his boyfriend’s eyelashes. “Take them off and give them to me!”, said Steven’s girlfriend. During their reporting in their office, most of their coworkers noticed their flashy eyelash extensions and made significant remarks. Towards the end of the video, both Youtubers capped their eyelash extension experience as a confidence builder that even a small difference can make a positive impact into the overall aura of a person.

“That’s so beautiful…my game has stepped up!”-Thomas, Youtuber

In her first part of two videos, Youtuber Karive has posed a challenge for her boyfriend Thomas to avail an eyelash extension. At first, Thomas was a little bit hesitant but later on, he gamely accepted the summon to sit on a lash table.After the session, Thomas looked into the mirror and was surprised that his eyelashes transformed magnificently.  In the second part of their video, both Karive and Thomas visited their family members. Amazed of the lash transformation, the members of the household gave compliments to Thomas. “You look young”, says a loved one who jestfully praised Thomas’ eyelash extensions. 

Youtuber Thomas’ comparison of eyes with and without lashes on.  Image resource: https://tinyurl.com/4ncnjafc

Can you name some male celebrities who are sporting LONG lashes?

Though there are a number of male beauty vloggers on Youtube, men naturally are not so vocal about their vanity. Men, unlike women, don’t really much show off their self care routines but we have investigated around the internet and found some handful of Hollywood celebrities who are cautious and concerned about their looks and used to doll up their lashes. Either natural or with eyelash extensions, let’s have a spotlight on these men who have long enviable lashes.

     First on the list is British actor-singer-songwriter Zayn Malik. 

Who’s jealous of Zayn Malik’s curly long eyelashes? Image resource: https://tinyurl.com/mu433324

Let’s take a closer look at Zayn’s lashes. While there is a lot of speculation that his eyelashes are eyelash extensions, we can’t deny that it looks good on him. Thick eyebrows plus long lashes, Zayn is definitely a handsome swag!


Zayn’s photos are perfect in any angle with his long eyelashes. Image source: Pinterest

Shown above are a series of photos of Zayn Malik and his precious long lashes. Can you guess if those lashes are eyelash extensions or natural eyelashes? Anyway, we wish that all men be blessed just like Zayn’s adorable long lashes. 

Next stop is Jennifer Aniston’s former husband, the American actor-screenwriter-filmmaker Justin Theroux who is rumored to have a secret addiction to a certain brand of eyelash lengthening product that makes his lashes more noticeable. We guess that after Justin has revealed that he is using the said “brand”, there were a significant number of fans who rushed to the company’s website to purchase their bottle of eyelash lengthening product.

That product used by Justin is really a must for everyone who aspires for a long lashes! Image resource:https://bit.ly/34OroMm 

All eyes for Enrique Iglesias! Those long lashes are worth a glance! Can you guess how many millimeters are those lashes?

Enrique Iglesias is one of those kings of long lashes! Image resource: https://tinyurl.com/2p97n4h4

Harry Styles performs his hit songs during the Harryween Fancy Dress Party at Madison Square Garden on Oct. 31, 2021. Image resource: https://tinyurl.com/2p95jcem, https://tinyurl.com/2zemc67p 

First of all, why is Harry Styles wearing this quirky costume? Harry is channeling the character of Dorothy from Wizard of Oz during his concert dubbed as Harryween Fancy Dress Party at Madison Square Garden on Oct. 31, 2021. Notice how long his eyelashes are. 

Offstage, his eyelashes would look like these…

Harry’s lashes paired with blue eyes are a wonderful accessory. Image resource: https://tinyurl.com/2p8nhd7w

Aside from his successful music career, Harry Styles' is busy in developing his cosmetic products which debuted last November 2021. “It was wonderful to start the brand with beauty because developing great items is a unique method to make people feel good," said Harry.  

With these very promising words from Harry, we can possibly expect that his eyelashes will be more flashy or more men-hancements will be introduced in the market through his male beauty brand.

We can all agree that these Hollywood A-listers' handsome looks have aided them in becoming the most bankable stars in Hollywood and people of their career today.

Conclusion

Most males who are interested in eyelash extensions aren't looking to achieve a feminine look but to feel great and build self confidence.

Men also wish to enhance their natural look or conceal flaws that distract their overall appearance. Yes, males may be just as vain as the ladies! Men, who are exposed to the same sun, pollution, and stressors that cause wrinkles and acne, require the same level of attention as women.The point is that men can't be blamed for seeking answers in the field of the prolific female beauty industry. Men want to appear and feel their best, and the self-assurance that comes with wearing these flawless eyelash extensions assists them in doing so.

Enhancing features can help men boost their morale. To achieve this, brand new eyelash extensions are one of the wow factors and can accomplish the trick. Additionally, certain men require a specific image and professional appearance for their careers.

It's perfectly normal: taking care of oneself and maintaining decent grooming habits does not render a man queer or effeminate. It just indicates he has enough self-respect and self-love to take care of himself!

Would you also consider having an eyelash extension? Share us your thoughts!

Love reading? Check out these references and related articles cited in this blog:

Advertising your Lash Extension Services to the Male Market

Makeup for Men? How Male Cosmetics Became a Booming Industry

TRENDING NOW: Eyelash Extensions for Your Male Clientele!

Eyelash Extensions Application for Men

Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Eyelash Extensions Are Not Just for Women Anymore

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